Not everyone is a fan of the latest All Blacks ad

Not everyone is a fan of the latest All Blacks ad

New Zealand Rugby is defending a new advertisement featuring the All Blacks after an anti-violence charity called it “excessively violent”. Shine’s general manager, Jane Drumm, said the ad made her feel “really uncomfortable watching huge All Blacks tackling smaller Japanese people and throwing them forcefully to the ground”.


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“I feel good that I know if something happens, I can go to my friend’s house. I talk to mum more about what might happen if dad comes to our house.” 11-year-old KIDshine client