Not everyone is a fan of the latest All Blacks ad

Not everyone is a fan of the latest All Blacks ad

New Zealand Rugby is defending a new advertisement featuring the All Blacks after an anti-violence charity called it “excessively violent”. Shine’s general manager, Jane Drumm, said the ad made her feel “really uncomfortable watching huge All Blacks tackling smaller Japanese people and throwing them forcefully to the ground”.


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“Thank you very much to Shine, who provided such an opportunity to be a better, more informed youth worker to the young people and whanau I work with around the issues of domestic violence.” a Shine client