Not everyone is a fan of the latest All Blacks ad

Not everyone is a fan of the latest All Blacks ad

New Zealand Rugby is defending a new advertisement featuring the All Blacks after an anti-violence charity called it “excessively violent”. Shine’s general manager, Jane Drumm, said the ad made her feel “really uncomfortable watching huge All Blacks tackling smaller Japanese people and throwing them forcefully to the ground”.


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“I’m the safest I’ve ever felt. I’m now sleeping through the night. I walk freely without fear. He knows there’s a whole lot of support for me and he can’t do it anymore.” a Shine client