Not everyone is a fan of the latest All Blacks ad

Not everyone is a fan of the latest All Blacks ad

New Zealand Rugby is defending a new advertisement featuring the All Blacks after an anti-violence charity called it “excessively violent”. Shine’s general manager, Jane Drumm, said the ad made her feel “really uncomfortable watching huge All Blacks tackling smaller Japanese people and throwing them forcefully to the ground”.


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“"When I got to the Shine refuge with my boys, I felt an enormous weight lift off me. I realised how much anxiety and fear I had been carrying around for so long. Shine helped me get a Protection Order and Parenting Order against S. Within days, I began sleeping and eating normally again." ”